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TechSociety Research provides in-depth research, analysis and
consulting for any organization seeking customized research and
analysis. TSR serves the high tech industry, Internet, social service
organizations, public utilities and other organizations. TSR follows a
best practices methodology for research design and implementation.
TSR Consumer and B2B Marketing Research
TSR Social Science Research
Our Approach
- In-depth discussions with client about project background, objectives
and internal customers.
- Development of appropriate strategy - qualitative, quantitative or
both.
- Literature reviews for content or methodology.
- Identification of appropriate methodology - CATI telephone, Internet
survey, mail, executive interviews, ethnography and more.
- Design of the sampling plan (which people, how many, acquisition of
sample)
- Development of the questionnaire (survey/guide development with
an eye on the analysis)
- Production of tabs and toplines
- Statistical analysis of data and/or analysis of verbatims (text)
- Scoping of reporting and presentation requirements
- Establishment of project management protocols and contacts
- Onsite presentation in seminar-style discussion
No job too small
- Even the smallest of businesses can acquire necessary market insight
for marketing, product development, customer research, etc.
- Even the largest of companies can get the flexibility and quality they
need.
- Our fees are highly reasonable.
- We serve small companies with the same
attention we give Fortune 500 companies.
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