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Consumer and B2B Marketing Research Services
Whether you want to simply get a profile of the market or your customer
base, or understand which products would resonate best with your
customers, we can provide a full set of consulting services designed to
get you the answers you need in order to take action. Questions answered
include:
- Customer behavior research to uncover new product areas
- Product concept tests and feature prioritization
- Customer satisfaction, loyalty, retention
- Purchase and non-purchase analysis
- Market profiles
- Segmentation (proprietary lifestyle model)
- Brand and advertising response
- Employee satisfaction, retention and workplace studies
- Organizational assessments and member satisfaction
TechSociety Research has expertise in customer and product research
for the following industries:
- Internet services and website evaluations
- Electronics manufacturing
- Software and hardware
- Consumer lifestyles
- Baseball and other sports fan behavior and profiles
- Telecommunications
- Utilities
Possessing over 18
years experience with the Internet, TSR can use the Internet to
collect
data (with surveys, online ethnographies, website benchmarks, or secondary
research), give you insight into how people use the Internet to interact
with your business. For those where the Internet is not the suitable means
of gathering insight, TSR excels at using telephone, mail, executive
interviews, ethnographic observations, qualitative interviews, and
focus groups for data collection.
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